Finding the right marketing mix is always a significant challenge for any business. The best route takes an honest look at you, your customers and what you have to offer.

It’s hard, when you live and breathe your business, to be detached – step from behind your “desk” into the world of your customers. It’s important to accept that they may not see the world the way you do…

Making sure your marketing connects to the differing expectations and needs of each customer type is what we do…

Customer’s motivations vary across age, demographic and so on and, understanding these motivations, is the key to unlocking new opportunities for sales.

Whatever the project, we “step into the shoes” of your target customers to shape the right message, the appropriate delivery route and the best design to maximise engagement. These are the basic steps:

• What are the biggest influencers that will drive customers to you?
  A service or product benefit? Speed of delivery? Confidence in expertise? Desirability? Price-points? …What’s the message?

• How is this best communicated?
  Marshalling these influencers into a clear structure, styled to appeal to the target customer is the next key task. Brochure? Leaflet? Eshot? Website? …What’s the right medium?

• How do we reach the target?
  Search optimised website? Google advert? Good old fashioned leafleting? Social media? Traditional media channels? Trade show? There are many ways to reach out and the best plan may use some or a combination of routes…
  …What’s the most cost-effective delivery mechanism?

• How do we measure effectiveness?
  To capture meaningful information, metrics need to be set against the objectives of marketing activity to monitor performance. Cost per lead? Cost per conversion? Brand Recall? Number of shares or views? Acting on data to shape activity means evolving and ever-refining marketing.
  …What’s the meaning of success?

Finding the right mix is the journey we take you on.